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Our Story

Our story

Welcome to Cat Lovers!

Cat Lovers

Hello, I'm Liz, the founder and designer of Cat Lovers. 

My dream is simple, I want to create a place where people can easily purchase beautiful cat-themed items.

My ultimate dream is to create beautiful cat designs and put them on everyday items. I've started with latte style mugs because we all use them, whether we drink tea, coffee, hot chocolate or soup.

I've also sourced adorable cat-themed gifts from all over the world until I can expand the Cat Lovers brand and create a complete range of items.

In the store, you'll find the most popular items are stocked locally in my storeroom and display the available stock quantity. The rest of the items are shipped directly from the supplier's warehouse and have a longer lead time for delivery (which is noted on each product page). 

I've loved cats as far back as I can remember. We had five cats while I was growing up - Rebecca, Mitsie, Blacky, Kitty and Pishi. They each had their own unique personality, and I adored them so much. I now have three cats of my own - Oreo, Apricot and Heidi.

Even now as an adult I'm crazy for cats and anything with a cat design.

This is the story of how Cat Lovers began.

Founded December 2016

It was a hot summer day, two weeks out from Christmas and I was at my kitchen table, which doubles as my home office. I was working on a client's project and drinking coffee from my favourite cat mug, which I bought almost 10 years ago at the supermarket.

Sitting at the kitchen table, I was looking at my cat mug, and I thought, 'it would be great to get a few more mugs to go with this one'. So, I jumped onto Google and started searching for cat-themed mugs.

I was really disappointed because I couldn't find any cat mugs that were simply cute or pretty. Every mug was more or less mocking cat lovers. There were plenty of mugs scribbled with obsessive cat disorder, crazy cat mum, crazy cat lady and angry cat memes.

I'm definitely a proud crazy cat lady and a cat mum to three lovable kitties, but I wanted a beautiful cat mug, not a meme mug. I decided that I would create my own cat design and have it printed by Snapfish.

While I was dreaming up a design, an idea struck me. There are probably other cat loving ladies that would like pretty cat-themed mugs as well. Surely, I'm not the only one?

That same day, I registered the name Cat Lovers and started contacting mug manufacturers for quotes.

And that's how Cat Lovers began.

I then spent January and February creating designs in Adobe Illustrator. I also spent this time doing as much freelance work as possible, so that I could place my first big order. I was literally working 100 hours every week and putting the extra money I earned into savings. I had shares which I sold. I had a credit card which I maxed out so that I could build this website, and buy pre-paid post bags, bubble wrap, stickers and labels. I ate the same food every day to budget my groceries and my spare bedroom became the storeroom, but I couldn't have been happier.

My Inspiration

Oreo and Apricot

Meet the loves of my life, Oreo and Apricot, rescue kitties I adopted from the RSPCA during 2016. They bring me joy, companionship and so much laughter (plus frogs, lizards and creepy crawlies!). My Instagram page @catloversaustralia is dedicated to their cuteness.

They each have their very own mug design.

Apricot with his unique ginger tiger stripes and Oreo with his adorable little pink nose.

Little Heidi is the newest addition to our family and she makes lots of appearances on our Instagram and Facebook.

Whether you are buying a gift for a cat lover, or whether it's something special for you, I hope you love the designs as much as I do.


Lots of love, meow! Xoxo


Follow Our Adventures on Instagram @catloversaustralia


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